Getting Help With Ethical Issues

Most of us know the difference between right and wrong, and can easily decide what’s ethical in a given situation if the problem is simple and straightforward. But when a complex dilemma leaves you uncertain, there are some tools that can help you work your way to a good decision. They can’t tell you what to do, but they can certainly help you figure it out for yourself.

When I’m forced to stop and think through a problem, I often turn to a list of principles commonly accepted by ethicists. Bruce Weinstein, better known to some as The Ethics Guy, listed five of them in his book Ethical Intelligence:

Do No Harm
Make Things Better
Respect Others
Be Fair

Add two more—be honest and keep your word—and you have a pretty good foundation for looking at most dilemmas you’re likely to face in your personal life.

CurrentCOVERThornton 7 Lenses_8_2revThe principles work equally well in the world of business, but they may not cover all situations or provide as complete a picture as those advocated by Linda Fisher Thornton in her new book, 7 Lenses: Learning the Principles and Practices of Ethical Leadership. Thornton is focused on corporate ethical compliance when she proposes seven ways to look at any particular problem. I’m paraphrasing a little, but her seven lenses are as follows:

Profit: Make money; it’s an obligation to stakeholders, your family and yourself.
Law: Comply with the laws and regulations to avoid penalties.
Character: Have integrity and moral values. Keep your deeds aligned with your words.
People: Respect others, care about people, and avoid doing harm.
Communities: Help those in need, build strong communities, serve others.
Planet: Respect and sustain nature, conserve natural resources.
Greater Good: Focus on benefiting society and future generations. Make the world better.

I know some of my readers will be surprised or even upset that Thornton puts profit at the top of her list, but it would be foolish to ignore or denigrate the profit motive. It’s a fact of life; companies that want to last need to make money to stay in operation and to meet their financial responsibilities to shareholders and employees. But profit is only one factor, as Thornton is the first to point out, and basing ethics solely or primarily on profit is a huge mistake.

Indeed, Thornton doesn’t rank her seven lenses in importance and repeatedly stresses that they all need to be considered in concert. And Thornton provides plenty of thoughtful discussion that fleshes out her lenses and how to use them. It’s a very useful book and provides a constructive way of viewing problems.

A third approach comes in the form of a nifty little online tool from the Markkula Center for Applied Ethics at Santa Clara University. To use the tool, you first have to think through your problem, identify those who’ll be affected, and come up with a specific approach to evaluate. You can then let the tool guide you through five broad categories, answering a series of questions that let you judge your proposed approach. Here are the categories and some of the questions you’re asked to think about:

Utility. What good and what harm will or may result from your proposed decision? Which stakeholders will benefit? Which will be hurt? By how much? How will you measure a good outcome? (Happiness? Financial impact?)
Rights: Does your planned approach best respect the rights of all who have a stake? Does this action respect the dignity of others? Are you treating others simply as a means to an end?
Justice: Does this action treat people equally or proportionally? Does it give each person affected his or her due? Might you have some prejudice or interest that might makes you favor one person over another?
Common Good: Does this action best serve the community as a whole, not just some members? Does the action give everyone an opportunity to thrive? How will my action affect the resources everyone must share, such as the environment?
Virtue: Does this option lead you to act as the sort of person you want to be? What would a person you respect say about this choice?

After scoring your plan under each option, you have to weigh them in importance. The tool then tells you whether your chosen plan meets your goals or needs to be reconsidered.

I just discovered this tool a couple of weeks ago so I haven’t had much of an opportunity to use it, but I’m excited about it. More than any of the others, it asks probing questions that force you to think long and hard before you act. But it’s no panacea. In some test runs, I found it very hard to rate my proposed actions, and that’s really the rub with all models and guides for ethical behavior. You have to do the heavy lifting yourself. There are no shortcuts to good ethical action, at least not when the problems are complex and when a lot of people will be affected in different ways. You’re often left with choosing between competing ethical principles, and the key is evaluating priorities.

Still, I’ll take all the help I can get.


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