Sales and Marketing: An Ethical Nightmare

I don’t envy those of you who earn a living by selling something. I never have—always knew it was an ethical minefield—but my appreciation for your dilemma has grown immensely as your problems have become mine.

Within the next few months, my first novel will be published and I’m getting ready, reading tons of information on how I’m supposed to promote it, create buzz, persuade people to review it, win fans, and ultimately convince a fair number of people that it’s worth their time and money.
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Deciding When It’s Okay to Lie

One of the age-old problems in ethics is whether and when it is permissible to lie. While most of us might agree in principle that truth and transparency are critical ethical principles and that lying and deception are intrinsically wrong, we don’t always agree on how to apply this to everyday life. Is truth always required? And if not, just when is it okay to lie?
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